Breast Cancer Campaign with a Purpose
Breast cancer is a sensitive and often overwhelming topic, especially for patients and their families, but also for marketers. Our pre-built Breast Cancer Package Site is designed to alleviate those concerns as much as possible, providing comfort, education and actionable steps for visitors, while giving your marketing team the core component it needs to reach your intended audiences.
No other campaign solution delivers an experience this streamlined.
Action begins with understanding
Research shows that too many women don’t begin receiving breast cancer screenings when they should. Patient education is the best way to combat this issue, so that young, and otherwise healthy, women don’t receive unnecessary mammograms and women with a family history of breast cancer don’t wait until it’s too late.
With more than 100 unique pages of medically accurate, but compassionate, articles, slideshows and core web pages, the Breast Cancer Package Site covers the full spectrum of care, with extensive content mapped to every stage of the consumer’s health journey:
Years of paid campaign experience and research on consumer search behavior inform the selection of included breast cancer content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of breast cancer content is also optimized using keywords with the highest search volumes and relevance to enhance search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Breast Cancer Package Site breaks up content topics by journey stage and dynamically changes CTAs based on where the consumer is in her health journey, promoting screenings at the awareness level and doctor appointments at the treatment stage.
The breast cancer content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Breast Cancer Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Breast Cancer Package Site contains relevant, engaging and medically accurate content that better guides each consumer along her most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.