Heart Health & Prevention Campaign
Promoting a heart-healthy lifestyle, the Heart Care Package Site focuses on proactive heart care as a means to avoid serious health conditions. Educating consumers on how to identify symptoms of heart problems early is only the beginning. With content on the most common heart conditions and related treatments, this site makes you a valuable resource to both patients concerned about their heart health and those in need of more immediate medical care.
A comprehensive campaign solution for heart care, ready to go.
Education leads to action
Cardiovascular disease is the leading cause of death in the US. Addressing this issue requires a multi-pronged approach that starts with educating consumers. Next is giving them actionable steps both to make changes to their lifestyle and to see a doctor about their concerns. The earlier we all start paying attention to our hearts, the better health outcomes we can expect.
With more than 200 unique pages of medically accurate, but compassionate, articles, slideshows and core web pages, the Heart Care Package Site covers the full spectrum of care, with extensive content mapped to every stage of the consumer’s health journey:
Years of paid campaign experience and research on consumer search behavior inform the selection of included cardiology content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of heart care content is also optimized using keywords with the highest search volumes and relevance to enhance search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Heart Care Package Site breaks up content topics by journey stage and dynamically changes CTAs based on where the consumer is in their health journey, promoting heart risk assessments at the awareness level and doctor appointments at the treatment stage.
The heart care content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Heart Care Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Heart Care Package Site contains relevant, engaging and medically accurate content that better guides each consumer along their most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.