Educational Prostate Cancer Campaign
With a focus on education and screening, the pre-built Prostate Cancer Package Site promotes proactive medical care and gives your marketing team the tools to reach consumers at every stage of their health journey; but especially early, when treatment outcomes are best.
No other campaign solution comes this optimized out of the box.
Routine care is key
Highly treatable during its earliest stages, prostate cancer is not a disease men should die from. With accurate screening methods already available, the solution isn’t improving technology, but rather getting men through the door. The way to accomplish this is through education combined with compassion and motivating calls to action.
With more than 75 unique pages of medically accurate, but compassionate, articles, slideshows and core web pages, the Prostate Cancer Package Site covers the full spectrum of care, with extensive content mapped to every stage of the consumer’s health journey:
Years of paid campaign experience and research on consumer search behavior inform the selection of included prostate cancer content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of prostate cancer content is also optimized using keywords with the highest search volumes and relevance to enhance search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Prostate Cancer Package Site breaks up content topics by journey stage and dynamically changes CTAs based on where the consumer is in his health journey, promoting screenings at the awareness level and doctor appointments at the treatment stage.
The prostate cancer content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Prostate Cancer Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Prostate Cancer Package Site contains relevant, engaging and medically accurate content that better guides each consumer along his most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.