Empathy-Driven Colon Cancer Campaign
A truly successful campaign is one that provides answers and next steps for as many of your consumers as possible. The Colon Cancer Package Site does all the heavy lifting for your marketing team by delivering relevant, educational content that engages consumers across the spectrum of care through both personalized calls to action and a compassionate tone.
No other campaign experience comes this ready to reach so many.
Getting past the discomfort
The topic of colon cancer prevention makes a lot of people uncomfortable for its mere association with rectal examinations. In order for consumers to be more proactive about their colorectal health, they need to first become more comfortable thinking and talking about it. Education — not just about the importance of regular screening but also about the shared anxiety concerning colon cancer testing — paves the way to increased comfort, understanding and, most importantly, action.
With more than 90 unique pages of medically accurate, but compassionate, articles, slideshows and core web pages, the Colon Cancer Package Site covers the full spectrum of care, with extensive content mapped to every stage of the consumer’s health journey:
Years of paid campaign experience and research on consumer search behavior inform the selection of included colon cancer content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of colon cancer content is also optimized using keywords with the highest search volumes and relevance to enhance search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Colon Cancer Package Site breaks up content topics by journey stage and dynamically changes CTAs based on where the consumer is in their health journey, promoting screenings at the awareness level and doctor appointments at the treatment stage.
The colon cancer content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Colon Cancer Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Colon Cancer Package Site contains relevant, engaging and medically accurate content that better guides each consumer along their most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.