Focused Joint Replacement Campaign
Intelligent marketing seeks to engage as many people as possible. While driving increased knee and hip replacements — the two most commonly performed joint replacement surgeries — derives the most value from a business perspective, providing a path for those consumers who aren’t yet ready for surgical intervention also pays dividends in the long run.
Our Joint Replacement Package Site personalizes the experience for different visitors based on journey stage and specific joint to capture multiple conversion types, including both highly qualified leads and those consumers with milder joint pain.
Highly relevant content
With more than 30 unique pages of medically accurate, but compassionate articles, slideshows and core web pages, the Joint Replacement Package Site speaks to the possible causes of both knee and hip pain, splitting up content by body part. While the content includes available treatment options for joint pain, it focuses on joint replacement as the ultimate surgical solution.
Years of paid campaign experience and research on consumer search behavior inform the selection of included knee and hip replacement content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of joint replacement content is also optimized using keywords with the highest search volumes and relevance to enhance both search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Joint Replacement Package Site breaks up content topics by body part and dynamically changes both CTAs and page content based on the persona type and journey stage of each consumer.
The knee and hip replacement content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Joint Replacement Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Joint Replacement Package Site contains relevant, engaging and medically accurate content that better guides each consumer along their most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.