Action-Driven Lung Cancer Campaign
Lung cancer campaigns present an opportunity for healthcare marketers to make a real difference in people’s lives. Through educational content and dynamic CTAs, this pre-built Lung Cancer Package Site enables your marketing team to reach your audiences when and where it matters most.
No other digital solution delivers a turnkey campaign experience like this.
Waiting for symptoms is too late
People at an increased risk of developing lung cancer shouldn’t wait until symptoms arise to get screened or begin treatment. Lung cancer is most treatable in its earliest stages before any symptoms have arisen. By providing educational content that serves the entire lung cancer health journey, you not only increase awareness but provide actionable steps to help your audiences reduce their risk and find peace of mind.
With more than 70 unique pages of medically accurate, but compassionate, articles, slideshows and core web pages, the Lung Cancer Package Site covers the full spectrum of care, with extensive content mapped to every stage of the consumer’s health journey:
Years of paid campaign experience and research on consumer search behavior inform the selection of included lung cancer content topics. But just knowing what consumers are searching for isn’t enough. Each medically reviewed piece of lung cancer content is also optimized using keywords with the highest search volumes and relevance to enhance search engine marketing performance and consumer engagement.
Not all content is relevant to every audience, and different journey stages should encourage new interactions. The Lung Cancer Package Site breaks up content topics by journey stage and dynamically changes CTAs based on where the consumer is in their health journey, promoting screenings at the awareness level and doctor appointments at the treatment stage.
The lung cancer content that fuels this site experience can also populate your marketing channels. Using the same journey stage mapping referenced above, our marketing automation extends personalization to meet consumers where they already are, delivering a user experience that seamlessly navigates them back to your Lung Cancer Package Site to continue on their respective journeys.
Campaign Site Features
Your brand identity
Customize colors, fonts images and key CTA content blocks with your brand style, voice and tone.
Integrate seamlessly with CRM and Marketing Automation from Healthgrades.
Faster time to market
Experience faster campaign build and launch, resulting in a 60% reduction in time to market.
Experience mapping & tracking
Track the experience from beginning to end with Healthgrades Analytics & Insights.
Full consumer journey appeal
Address consumers' needs across the entire journey, rather than the few served by a lone landing page.
Drive engagement through unique conversions at every stage of a consumer's journey.
On its own, this Lung Cancer Package Site contains relevant, engaging and medically accurate content that better guides each consumer along their most appropriate path. Used in conjunction with all the powerful Add-Ons and Integrations offered by Healthgrades, it takes advantage of our data-proven strategy to deliver an unmatched user experience across the entire health journey.